Have value for your prospects.

14 years back when I was student of class 4, I loved stickers. At that time, sticker was one of the most hot topics among children of my age. We used to buy different types of bubble gums and candies, which had beautiful stickers in them.

Then there came a bubble gum, named MayFair by CandyLand, Pakistan. And within few weeks that was the most popular item to buy for children, especially who loved stickers. How did MayFair do that in very short period?

Some stickers by stickers lover Tommy & Enokson

I think their market research team did great thing, they found out what children actually want and infact what more can be done to entertain them.

They did not just create a new bubble gum, but they made it very delicious and they had huge collections of stickers with them. One sticker in one candy, but they were not much repeated. So every child was in the race of to have most colorful collection of the stickers. And important thing was their candy was delicious than all most all others competitors.

So don’t find customers for your product, instead make a great product for your customers. Add value in it and customers will love it.

So if you are a blogger then write something valuable for your readers, if you are teacher, go for something students will love to learn. It will be benefitual to your prospects and yes very much to you as well.

Do you have any story like this to share? How do you value your prospects / friends? Share here..

Photo by Tommy & Enokson

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