A month back I got a t-shirt from blekko (a new search engine). They announced to distribute free t-shirts to their fans around the world. Here is how did they made me WOW by being genuine.
I asked them on Twitter, if you guys are still giving free t-shirts and what about sending one to me in Pakistan. They did not tweeted me back, but took even a step further than replying there. I got an email from their employee with subject T-Shirt? T-Shirt! and asked me to send the postal address and size to get free t-shirt.
Actually what really fantastic is that, they did see my tweet, reached to my blog, then contact page and got my email address and finally send me the email. I was surprised and you know the email subject was so interesting and that explained all. I sent them the info and they have sent me t-shirt. Thank you blekko.
Before this, I didn’t know that you can actually make WOW others by just writing a
long detailed micro but genuine email. So be genuine to create WOW. It is not as that difficult, just Be Human!