Idea of group-buying was hot. Still hot, and will stay hot for people who are seeking for discounts.
But businesses are failed to get out of it. Here is a truth. For businesses, group-buying is hot because it attracts them new customers, and often a lot. For customers, is hot because it helps them buy something cheaper than usual. That’s it.
Customers will always look for a cheaper product, unless you create something like Mac. 😉 On the other side, businesses can’t afford to give HOT-Discount for too long.
But here is how they can make use of it. Give a discount, a good one, then make them WOW!
Here is how:
- with your WOW Customer Service
- with your Great Product
- by adding Humanity into Your Service
- by showing them Some Art
- and by these three from Seth Godin
In one sentence: Advertising or Groupbuying attracts customers for a very short period, it is up to you to do something else to keep them in a sustainable way.
If you’ll make them love you, they’ll love you and they will tell others that they love you. 😉
Got the point? Hire Me, I can help you to make that real.
Note: thanks to Sebastian Sastre for some of the ideas that I’m using in this post. By the way, if you want better communication and management within your organization you should check out this amazing application he did: airflowing.