A Conversation with Customer

If you follow Hometown, you might know that we write a handwritten personal note to each customer. Recently we ran our sale on Fab.com. Despite the fact we didn’t know who’ll be buying our shoes from there, I and my co-founder Sidra wrote handwritten letters and included them in the shoe boxes while shipping.

Letter to one of our early customer.

Letter to one of our early customers, Behroze Khan.

Some people replied back using email. Here is one of the conversations:

From: Felix K.
To: Waqas Ali
Subject: Reply to your letter

Dear Waqas Ali,

first of all i would like to say that i am very happy with my new shoes. You and your team did a very, very nice job! Thank you for your letter. It was very surprising to find a letter in the box. This gave the shoes a very personal touch. Even the fact that you take the time to write a letter (by hand) shows that you take care about your customers. I wish more manufactories like yours will combine perfect craftsmanship with current technologies. Keep it going, and thank you and your employees.

With best regards from Lake Constance, Germany

Felix J. Keller

My reply to Felix:

Dear Felix

I am very honoured and humbled to hear from you. And that, such a positive note. Thank you again for taking time to do this for us.

That is right that Hometown combines craftsmanship with technology and storytelling. Stories just like these.

I never knew that Lake Constance is a place in Germany, now I know that and may be sometime I shall come visit you. Your feedback is very valuable and we’ll make Hometown even a better place to buy from.

If it is okay with you, consider sharing a picture (or more) of yours with Hometown shoes. We would put this in our office.

And if we can help in any way, please write me here like a friend!

Best wishes from Lahore, Pakistan

Sincerely, Waqas Ali.

The purpose of sharing this conversation is, so that other can learn from our experience and use something out of it.

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On Building a Better Classroom and Business Website

At my college, I hated 90% of classes which I took. Thanks to silly, so called teachers, I went to library to feel better. ūüėČ My class with them looks like this.

Here is what was happening, no collaboration, no energy, no learning.

But here is one of three teachers I liked, Cheryl Burke, here is how my class with her looked like:

It was easy to communicate, everyone was on the same page, energetic collaboration, learning. Yes!

People comes to your class room, or to your business website because of their reasons. But it is your responsibility to facilitate them.

Provide them a platform where they can communicate not only with you, but with other members. You should be the one to host the discussion, serve them.

You will learn more about your students / customers when you’ll have a seat with them, online or offline.

Remember you don’t need ¬†a website, rather you should have collaborative spaces. Go make such space. And if you need help with that, get in touch with me. ūüôā

Find What Doesn’t Work

You see your competitor is progressing much more than you by the time, he is also keeping the pace as well. It might seems that he knows what works , but actually he also knows what doesn’t.

If you want to run something successfuly, go try to solve the problem with a different method. It’ll hopefully be solved and you’ll get what works for you. If it doesn’t work, you’ll know what doesn’t work for you and then get back with something which works for you.

So make sure you know well what doesn’t work for you as well as what does.

Be A Part Of The Team Who Is Up To Reinvent Books Publishing & PR.

Back in December Seth Godin launched a new publishing venture called The Domino Project, Amazon team is also working with Seth in this project.

Seth says he launched this venture to reinvent the way books are created, purchased, read and bringing great authors closer to their perspective readers. People like Seth know that it is easy to create WOW with the help of tribe of right and passionate fans.

So they are looking for a Street Team for Domino project from all over the world, to help them in. See the original call here. Around 50 people will be selected and they’ll work for 6 months or may be more.

You know I’m thrilled about the Domino Project since it started. This is because my business at SMart is also about innovation and connecting right audience to our clients. So I’ve applied to be a part of this wonderful experiment.

Secondly I also feel that some of you have what it takes, so if you are also interested. Please do apply or share it with one who might be interested, at least one of us must make it, so that everyone else can learn too.

Read the official post from Domino Project team here to know more about the program and application procedure. Hurry, Jan 28 at Noon ET is the deadline for submission. All the best to us!

Be Genuine to Create WOW

A month back I got a t-shirt from blekko (a new search engine). They announced to distribute free t-shirts to their fans around the world. Here is how did they made me WOW by being genuine.

I asked them on Twitter, if you guys are still giving free t-shirts and what about sending one to me in Pakistan. They did not tweeted me back, but took even a step further than replying there. I got an email from their employee with subject T-Shirt? T-Shirt! and asked me to send the postal address and size to get free t-shirt.

Actually what really fantastic is that, they did see my tweet, reached to my blog, then contact page and got my email address and finally send me the email. I was surprised and you know the email subject was so interesting and that explained all. I sent them the info and they have sent me t-shirt. Thank you blekko.

Before this, I didn’t know that you can actually make WOW others by just writing a long detailed micro but genuine email. So be genuine to create WOW. It is not as that difficult, just Be Human!